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DENSO technology able to improve the intelligent transportation systems of today and tomorrow by enhancing road safety and efficiency

SOUTHFIELD, Mich., Aug. 22, 2025 /PRNewswire/ -- DENSO, a leading mobility supplier, will exhibit at ITS World Congress 2025, happening Aug. 24-28 in Atlanta. The annual event is one of the largest gatherings of the intelligent transportation community in the world, bringing together public and private sector leaders focused on addressing mobility's most pressing challenges. 

At booth #229, DENSO will highlight how its solutions can strengthen intelligent transportation systems and support the safer and more efficient movement of people and goods.

What DENSO is Showing
Aligning with this year's event theme – "Deploying Today, Empowering Tomorrow" – DENSO will showcase technologies that are already making a difference on roads in our communities, as well as those that could offer additional safety, sustainability and efficiency benefits in the future.

DENSO's market-ready solutions on display come from its smart mobility brand MobiQ^TM:

• MobiQ^TM V2X Roadside and On-Board Units:
  • V2X Roadside and On-Board Units support signal priority applications, traveler information messages and other vehicle-to-vehicle and vehicle-to-infrastructure applications.
  • The combination of Roadside and On-Board Unit support can improve road safety, enhance fuel efficiency and promote better traffic flow.
• MobiQ^TM Keyless Access:
  • Designed to simplify fleet management and vehicle access, the solution allows approved individuals to enter vehicles by badge, smart phone and other methods.
  • Such functionality removes cumbersome and easily lost keys from fleet workflows and helps ensure the right people are in the right vehicles at the right time.
  • Keyless Access brings DENSO innovation to fleets, with its next-gen passive vehicle operation helping fleet users perform more efficiently.         

DENSO will also display several technologies and approaches it continues to develop that align with its vision for a mobility-centered society with improved safety for all, including:

• Dynamic Wireless Power Transfer System:
  • A power supply system that can charge battery electric vehicles (BEVs) when parked, when near traffic control devices like stop signs or traffic lights, and when in motion, helping extend their range and alleviate battery capacity concerns.
• LiDsEYE^TM:
  • DENSO's high-resolution lidar system for infrastructure applications like traffic monitoring and vulnerable road user (VRU) detection.
• Local Area Monitoring Perimeter (LAMP):
  • An edge-based computing system that can deliver real-time, street-level awareness by fusing multiple sensor types, such as lidar, microlocation and advanced imaging.
  • The system helps emergency responders better understand the scene of accidents before they arrive, strengthening their preparedness and accelerating response times.
• Federated Learning:
  • DENSO is using privacy-preserving federated learning to train trajectory-prediction models on data from multiple intersections while keeping all raw data local, a key step toward better protecting VRUs in and around roadways.
• Next-Gen AI Model Development Environments:
  • DENSO is using these environments to develop and verify the automated driving and advanced driver assistance systems of the future.
• Vehicle Cabin Monitoring:
  • Powered by UWB and paired with keyless access, it's an ideal tool to detect if children are alone in a vehicle and allow approved users to open the doors.

"Harnessing our 75 years of automotive expertise, we continue to push the envelope with technology in vehicles and also in the intelligent transportation systems where they operate," said Peyton Winstead, director of Digital Solutions at DENSO in North America. "This holistic approach means we are uniquely positioned to help fleets and communities achieve safer, smarter and more streamlined transportation outcomes. We look forward to connecting with leaders in the public and private sectors who share our passion for these areas, which helps us advance our mission of contributing to a better world."  

Get in Touch
To learn more about our solutions and get in touch with our team before the show, go here.

To explore opportunities at a leading manufacturer not only committed to innovating within the vehicle, but also on the road environment around it, visit densocareers.com.

About DENSO
Globally headquartered in Kariya, Japan, DENSO is a $47.9 billion leading mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in around 180 facilities worldwide to provide opportunities for rewarding careers and to produce cutting-edge electrification, powertrain, thermal and mobility electronics products, among others, that change how the world moves. In developing such solutions, the company's 158,000 global employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. DENSO spent around 8.6 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2025. For more information about DENSO's operations worldwide, visit https://www.denso.com/global/en/. 

In North America, DENSO is headquartered in Southfield, Michigan, and employs 27,000+ team members across nearly 50 sites in the U.S, Canada and Mexico. In the fiscal year ending March 31, 2025, DENSO in North America generated $12.5 billion in consolidated sales. To learn more about DENSO operations in the region and explore career opportunities, please visit https://www.denso.com/us-ca/en/. 

SOURCE DENSO